Business Management (MA)

• Strategic Management and Organization Behavior: Strategic management idea、theories and methods, formulation、implementation and control of business strategy, enterprise core competence and competitive advantage, corporation governance, strategic restructuring, organization behavior, management psychology and corporation culture .
• Marketing Management: Marketing Survey and Forecasting, market segmentation, consumer psychology and behavior, brand strategy, marketing strategy, international marketing, network marketing, marketing organization mode.
• Human Resource Management: Human resources management strategy, work analysis and job design, human resources forecasting and planning, staff recruitment and selection, employee performance、incentive and payment management, employee training and career management, labor relation management.
• Production Operations and Logistics Management: Production operation of business management strategies and plans, quality management, inventory management, transportation management, supply chain management, logistics planning.
• Finance and Project Management: Corporation investment and financing, capital operation, capital utilization and income distribution, financial analysis and tax planning, project investment analysis, project management theory and methods.
• Information Management and E-business: enterprise information management, business e-commerce strategy and implementation, market economy law under condition of net-economy, businesses and consumer behavior analysis.

Entrance Examination Subjects: English, Politics, Mathematics (III), Management